Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Just about the most influential vogue properties on the planet. Its international good results was not constructed through traditional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and Enable originality discuss louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG acquired Worldwide awareness by presenting clothing that rejected classic Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and consumers early from the nineteen eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal buyers from just about every corner of the world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz focus camp, plus the controversy been given Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy on the persona,[15] the different ways to existing a single's self to the entire world. Fusing tailored menswear with feminine things for example corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG designed a powerful distribution procedure by inserting its goods in major luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally when preserving its artistic integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch while in the US with a supper curated via the artist and chef, Laila Gohar.
Every single retail store was created as an inventive space, improving CDG Hoodie's reputation for innovation and featuring consumers an immersive retail knowledge.
While using the rise of internet shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s id, earning pieces just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on the earth, encouraging CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, usually a lot more like art installations than trend displays attained throughout the world media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[6]